Brand Identity
Industry
Graphic Design
Client
Bezalel Academy
Service
Graphic Design
Date
2025
Alcoholic Boba Brand Identity
A conceptual brand identity developed around the fusion of bubble tea culture and cocktail aesthetics. The project explored visual language, packaging, typography, and tone of voice to create a bold, playful yet cohesive identity system.
The design balances sweetness and edge, positioning the brand as vibrant, social, and slightly irreverent while maintaining a structured and scalable visual framework.
